International Collaboration
Directing & creating complex campaign visuals from across the globe to help change the way people see.
Case Study: Global Campaign Retouching & Compositing for Sea2See
International sustainable fashion brand Sea2See, based in Barcelona, Spain, is known for transforming ocean plastic into premium eyewear, timepieces, and accessories. When founder François van den Abeele presented a new campaign challenge, he tasked photographer and digital artist Weston Fuller with creating complex lifestyle visuals that aligned with the company’s mission of upcycling marine waste into sustainable fashion.
Unlike past campaigns that focused primarily on beauty and product-driven photography, this initiative shifted toward an active lifestyle concept. A Barcelona-based photographer captured models roller skating, practicing yoga, running, walking, and lounging to highlight Sea2See products in everyday use. From his California studio, Fuller was responsible for retouching and compositing the campaign’s final visuals—seamlessly blending international assets into cohesive storytelling imagery for global distribution.
The retouching process required advanced compositing techniques, combining stock photography backgrounds, model imagery shot overseas, and hundreds of pieces of ocean plastic trash. Each background was carefully selected to support the campaign’s lifestyle themes, with attention to perspective, lighting, and color grading to unify the disparate elements. To emphasize the environmental narrative, Fuller incorporated plastic debris using a hybrid workflow: photographing real trash elements, sourcing stock imagery, and integrating AI-generated textures. This added complexity and realism to each composition, reinforcing Sea2See’s powerful sustainability message.
In total, seven key visuals were produced, with each artwork requiring 15–20 hours of detailed retouching and hundreds of layered adjustments. The final campaign delivers a striking balance of fashion branding, lifestyle storytelling, and environmental awareness, proving how creative retouching can amplify a brand’s mission and resonate with international audiences.
