Sea2See Seastainable Fashion
Conceptual eyewear and watch fashion shoot for Barcelona, Spain based company.
From my acclaimed Plastic Surf series, I was introduced to fashion apparel company, Sea2See. The Barcelona-based sustainable fashion company who is pioneers in transforming ocean plastic into high-end Italian eyewear and Swiss timepieces. Over several years, the shared vision of merging art, storytelling, and sustainability grew into a full creative partnership.
In Spring 2021, I collaborated with Sea2See to produce a striking photoshoot designed to embody the brand’s mission: turning marine waste into timeless fashion accessories. That was both elegant and timeless that could be used in fashion magazines around the world to help promote the company’s products and mission. With a dedicated crew and carefully chosen talent, the project resulted in a library of bold, branded campaign images that not only highlight the craftsmanship of Sea2See’s Italian eyewear and Swiss watches but also emphasize their deeper purpose—protecting oceans and redefining what sustainable luxury looks like.
This collaboration stands as both a creative achievement and a call to action, blending fine art photography with eco-conscious innovation to inspire awareness and change through fashion.
When fashion meets purpose, the results are transformative. The final campaign images became more than just product visuals—they were a celebration of innovation, environmental stewardship, and the artistry that happens when photography and sustainable design converge.
